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Thursday, February 26, 2009

Upcoming MarketingSherpa Email Summit '09.....

Two weeks from tomorrow I hop on a plane to Miami to meet up with my email partner in crime, Hal Seltzer, as we prepare for this year's MarketingSherpa Email Summit. We'll have two days of sushi, preparations and discussions as we decide how to get the most from the following Summit.

Over the next three days, we'll complete the professional certification workshop, attend 5 general sessions ranging from the impact of email on social media marketing, list growth and behavior modeling intended to help get the right message to the right recipient and the right time. Hal and I will divide and conquer the available 24 breakout sessions covering all the top issues facing email marketers and email service providers.

Of course, there are plenty of opportunities for exchanging ideas with our peers not withstanding a "Gala" at the Bongos Cuban Cafe Monday night, where I'm sure the proprietor, Gloria Estefan, will be at the front door to greet Hal and I.

We'll be taking special notes throughout so that when we return, we can blog about the highlights and share the juicy bits. Until then.....don't do anything to upset your "reputation".

AllWEBeMail Blog coming soon...

We're looking forward to the official debut of the AllWEBeMail Blog beginning around March 1st, 2009. You can expect timely news and analysis pertaining to email marketing issues such as Authentication, Reputation, Accreditation, Delivery issues, Tips and Tricks, our own Email Marketing test results. We also plan to recognize and highlight links to other relevant content created by our peers.

Our own Blog Man and SEO Expert Karl Ribas of sister company All Web Promotion was good enough to seamlessly integrate the Blog into our website and provide additional access to Blog postings via RSS or emailed directly to your email address using the Google Feedburner tool. Thank You Karl! If you like what you see and are interested in seeing more of what Karl can do, visit his own Blog at

While we're patting each other on the back, a special Thank You and "Great Job" to Hal Seltzer for designing and building our FUN and informative new website. Hal is our lead Email Designer and programmer and is responsible for getting your emails through the Spam Filters while keeping them interesting to your readers. Many of the email samples highlighted on this website are Hal's own creations. Hal is also very talented photographer. Samples of his work are published on his Frozen Tides website.

See you "Live" in about a week.
Peter Roebuck